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The Holistics Blog

Business Intelligence for Practitioners

Business Intelligence dbdiagram

A Quick Way To Get On Top Of Your Company’s Data: Create a Spreadsheet-Based Data Dictionary!

A data dictionary is a document that assists you in navigating your team's mountain of data. We show you how to create a spreadsheet-based data dictionary with Excel and dbdiagram.io.

Cedric Chin February 12, 2026
Business Intelligence

Why is Text-to-SQL so hard?

Why is Text-to-SQL so hard? Why is there a need for it? What are its challenges? Is there a way to make it easier?

Vu Trinh January 27, 2026
Business Intelligence

The Future Of Self-Service BI Is AI-Guided

What does the future of self-service business intelligence look like?

Anthony Thong Do June 30, 2025
Business Intelligence

Slice n' Dice: A Self-Service Story

What self-service analytics is, and why it is important. Explained using a story of a pizza restaurant. If you enjoyed this comic …

Huy Nguyen May 30, 2025
Business Intelligence Feature Release

Introducing Holistics AI: Your Thought Partner for Self-Service Analytics

We’re introducing a simpler, faster way to explore data in Holistics: you just need to chat with Holistics AI.

Tri Duong May 28, 2025
Data at Work Using Holistics

Make Tableau work better for you with Holistics

Tableau is a great data visualization tool to help data teams provide senior executives with summarized data. However, there is typically lots …

Vincent Woon March 11, 2025
Business Intelligence

The Goldilocks Rule of Getting Data Driven

Have you ever played table tennis? Imagine you’re a recreational table tennis player. You’re not great, but you’re not …

Huy Nguyen February 02, 2025
Feature Release

Introducing Holistics Canal - a fast query streaming engine

Canal aims to provide much better performance, maintainability, and scalability throughout Holistics querying operations.

Dat Bui January 22, 2025
Business Intelligence

The 4 Types of Data Scales

Numbers aren't all created equal; they fall into four distinct categories known as data scales. Understanding this, you'll learn how to handle each type correctly to make your data work for you.

Huy Nguyen November 13, 2024
Feature Release

Aggregate Awareness: Optimize query performance with pre-aggregates

Automatically pick the most optimal aggregated tables per each query for maximal query performance.

Tri Duong August 14, 2024
Feature Release

Introducing Canvas Dashboard (Dashboard As Code)

Turn rigid dashboards into living documents, rich with interactivity, business context, and storytelling.

August 13, 2024
Business Intelligence

The Self-Service Analytics Maturity Scorecard

The industry seems split on what "self-service analytics means". Benn Stancil suggests it's more of a "feeling, …

Vincent Woon August 09, 2024
Designing Data Organizations

How to Restructure Data Teams Effectively, the Modern Analytics Leader, and the Evolution of Data Roles: An Interview with Christine Jiang

For this week’s episode of Designing Data Organizations, we spoke with Christine Jiang, former Director of Core Analytics at Vimeo, who was with the organization between 2020 and 2024.

Gabriel Zhang June 19, 2024
Designing Data Organizations

Effective Performance Tracking, Analytics as a Strategic Partner, and Managing Globally Distributed Teams at ZoomInfo: An Interview with Michael Perlis

Designing Data Organizations is brought to you by Holistics, where we delve into the intricate process of creating and optimizing data teams within organizations.

Gabriel Zhang May 24, 2024
Business Intelligence

Metrics Deserve Better Composition Than What SQL Allows

If you have dabbled in the Software Engineering world, you may think this post is about the catchphrase: “Composition over Inheritance” and …

Tan Huynh May 22, 2024
Data Modeling Business Intelligence

The Three Types of Fact Tables

A concise tour of one of the basic components of Kimball dimensional data modeling. We explore the three types of fact tables, and then analyze why they have lasted the test of time.

Cedric Chin May 07, 2024
Designing Data Organizations

Data as a Thermostat, the Necessity of Reorganizations, and Data Generalists vs. Data Specialists at Wayfair: An Interview with Nachiket Mehta

Designing Data Organizations is brought to you by Holistics, where we delve into the intricate process of creating and optimizing data teams within organizations.

Gabriel Zhang May 02, 2024
Business Intelligence

4 levels of Analytics-as-Code

How did Analytics-as-Code evolve? We explain the history behind the movement, and present the 4 levels of analytics as code over the years.

Huy Nguyen March 25, 2024
Designing Data Organizations

Data Teams as Product Teams, Managing Growing Teams, and Good KPI Design at Trade Republic: An Interview with Hannes Felsberg

Designing Data Organizations is brought to you by Holistics, where we delve into the intricate process of creating and optimizing data teams within organizations.

Gabriel Zhang March 14, 2024
Business Intelligence

You’re a Data Leader About to Get Laid Off. Here’s What You Can Do

As of this article’s publication, over 15,000 data and analytics professionals have been laid off since January 2022.* The job …

Gabriel Zhang March 11, 2024
Business Intelligence

Death to Dashboards, Really?

Are dashboards really 'dead'? A response to a vendor trend that seems rather premature.

Cedric Chin February 12, 2024
Business Intelligence

The Emotional Needs of Dashboarding

Treating your dashboards like a product means thinking about ALL of your user's needs — rational or otherwise.

Cedric Chin January 23, 2024
Business Intelligence

Nailing An Analytics Interview Case Study: 10 Practical Strategies

10 practical tips/strategies I extracted myself when doing analytics case study as part of job interview process.

Gabriel Zhang January 16, 2024
Business Intelligence

The Two Forms of Metrics: Interval vs Point

In actual business conversations, the metric's form is sometimes ignored and implicitly understood. Understanding this concept gives you much better clarity in dealing with metrics.

Huy Nguyen November 13, 2023
Business Intelligence

The skills chasm of the data analyst career

Why are so few data analysts get good at business problem-solving?

Huy Nguyen October 10, 2023
Business Intelligence

Data Careers: Dealing With Being in a Cost Center

Building a career in data often means building a career in a business cost center. This isn't necessarily bad. Here's how to think about it.

Cedric Chin July 17, 2023
Business Intelligence

LLM Is Not Enough (For Self-Service Analytics)

Introduction A few weeks ago, Microsoft announced a new data analytics product called Fabric. One of Fabric’s most exciting features is …

Thanh Dinh June 28, 2023
New at Holistics

Press Release: Holistics Achieved Select Tier Partner Status with Snowflake

Holistics.io the self-service BI platform, announced that it has achieved Select Tier partner status as part of the Snowflake Partner Network

May 12, 2023
Business Intelligence Data Modeling

How Would An Ideal Semantic Layer Look Like?

Most data practitioners I talked to agree on two things. * We need an abstraction layer to define metrics consistently and rigorously. * We …

Huy Nguyen April 28, 2023
New at Holistics

It's Official, Holistics Is Now SOC2 Compliant

As a provider of business intelligence software, we understand the importance of maintaining the highest standards of security and trust. Our customers …

December 05, 2022
Business Intelligence

How to run a Data Clinic (aka Data Office Hours)

Data clinic is one of many ways you create value and drive your organization toward better data literacy. Here's how.

Huy Nguyen October 19, 2022
Business Intelligence

Data analysts, think about your work from the business stakeholders perspective

As data analysts, we often do lots of work — writing SQL, modeling data, drawing charts, and building data presentations. We spent hours …

September 22, 2022
Business Intelligence

The Misleading Data Analyst Job Title (and Career Ladder)

Investment analyst is an entry-level investment position. So is data analyst an entry-level data position, too?

Huy Nguyen July 21, 2022
Business Intelligence Data at Work Newsletter

Business Metrics vs Customer Metrics

What are the typical metrics that you’d normally look at weekly? If you're like me (a startup founder), you …

Huy Nguyen July 07, 2022
Business Intelligence Newsletter

The Silos between Data Analysts and Data Engineers

This is part two of the “Silos of Data Organization” series. Part one was sent out last week. For this one, let’ …

Huy Nguyen October 20, 2021
Business Intelligence Newsletter

The Silos of Data Organization: Data Analysts vs Business Users

As a Data Analyst, you usually work with two types of stakeholders: the clients (business users) who ask for data, and the …

Huy Nguyen October 13, 2021
Business Intelligence

Analytics as Code

A short story about my history with programmatic configuration (or lack thereof) and how it's related to analytics.

Huy Nguyen September 30, 2021
Using Holistics

Holistics August 2021 Product Updates

We understand that things are getting tougher and tougher during this pandemic but we will not wave the white flag right now. …

Khai To September 11, 2021
Business Intelligence

What is an OLAP Cube? An Exhaustive Explainer

The definitive explainer for OLAP cubes, where we cover every single possible definition for the phrase.

Cedric Chin September 02, 2021
Data Modeling Business Intelligence

A 2020 Reader's Guide to The Data Warehouse Toolkit

Ralph Kimball's classic book The Data Warehouse Toolkit introduce the world to the practice of data modeling. Here's how to read it in 2022.

Cedric Chin August 29, 2021
Business Intelligence

Read Data Research Papers

A hack for when you don't understand data jargon.

Cedric Chin August 26, 2021
Business Intelligence

The Six Ways People Deflect Inconvenient Data

We take a look at an exhaustive list of reasons people give when they want to ignore anomalous data.

Cedric Chin August 12, 2021
Business Intelligence Newsletter

Fitting Into Your Company's Learning Cadence

How a data person might fit into your company's learning cadence, and what that means for company performance.

Huy Nguyen August 11, 2021
Business Fundamentals Business Intelligence

The Intuition Behind The Rule of 40

The origins and intuition behind a famous SaaS business metric.

Cedric Chin July 22, 2021
Using Holistics

Holistics March and February 2021 Product Updates ☀️

For the past two months, we've been shipping some great features to improve your experience and interactivity inside Holistics.

April 12, 2021
Business Intelligence Data at Work

Obsess Over Controllable Input Metrics

Why Amazon's notion of measuring controllable input metrics is a lot more profound than you might think.

Cedric Chin March 24, 2021
Business Intelligence

This is How Amazon Measures Itself

How Amazon uses metrics. A summary of chapter 6 of Working Backwards, the first book to explain how Amazon really works.

Cedric Chin March 17, 2021
Business Intelligence Newsletter

Simple Data People Tricks

Simple data people tricks, a hierarchy of feature stores, and Shreyas Doshi on product metrics.

Huy Nguyen March 11, 2021
Business Intelligence Newsletter

How Amazon Uses Input Metrics

How Amazon uses input metrics, a data pipeline is a materialized view, and the case against self-service data and analytics.

Huy Nguyen February 24, 2021
Business Intelligence Newsletter

Snowflake and the Data Lakehouse

A quick look at what Snowflake's been up to re: the Data Lakehouse, an inside look at Amazon's data-driven decision making, and how Airbnb customized Superset to fit their needs.

Huy Nguyen February 17, 2021
Using Holistics

Holistics January 2021 Product Updates 🎉

We've shipped 2 new features in January 2021: Bulk actions and Top/Bottom N filters.

Di Hoang February 08, 2021
Business Intelligence Newsletter

The Data Lakehouse is a Thing

The data lakehouse is a thing, Superset is also a thing, and how to make dashboards using a product thinking approach.

Huy Nguyen February 03, 2021
Business Intelligence

So You Want To Find an Analytics Engineering Job?

Looking for an analytics engineering job in your locale? Read this.

Cedric Chin January 21, 2021
Business Intelligence

What We Know and Don't Know About Analytics Engineering

Everything we know and don't yet know about the emerging role of analytics engineering.

Cedric Chin January 14, 2021
Business Intelligence

Three Data Industry Questions We're Investigating For The New Year

Three changes in the data landscape we're investigating over the next few months.

Cedric Chin January 07, 2021
Using Holistics

Holistics December 2020 Product Updates 🎉

2020 has been a really tough period for people around the world due to COVID-19.  Regardless, Here at Holistics, we continue to …

Khai To January 04, 2021
Business Intelligence

Five Things We're Pretty Sure About

Five quick things we know to be true, written for the end of the year.

Cedric Chin December 17, 2020
Business Intelligence

Embrace The Data Schlep First

Every cool data project has some schlep up front. Here's why it's a good idea to keep that in mind.

Cedric Chin December 03, 2020
Using Holistics

Holistics November 2020 Product Updates 🎄❄️

Another festive season is coming! If you haven’t got any plan for the upcoming holidays, here’s our little suggestion: Explore Holistics’ newest features and improvements.

December 02, 2020
Using Holistics

Introducing an improved Conversion Funnel

Conversion Funnel has been with Holistics since the first day, but it never got the attention that matches its importance. That' …

November 30, 2020
Data Modeling Business Intelligence

Applying The Principles of Agile to Data Modeling

In our third and final part on Agile Data Warehouse, we take a look at the origins of the Agile Manifesto, from which Corr and Stagnitto took inspiration.

Cedric Chin November 26, 2020
Business Intelligence Data Modeling

A Business Process Worth Measuring

The second part of our series on Agile Data Warehouse Design, a 2011 attempt at applying the principles of agile to the practice of data modeling.

Cedric Chin November 14, 2020
Data Modeling Business Intelligence

First Impressions from Agile Data Warehouse Design

Agile Data Warehouse Design is a 2011 attempt at applying the principles of agile to the practice of data modeling. This is the first post in a series on the ideas from the book.

Cedric Chin October 29, 2020
Using Holistics

Holistics October 2020 Product Updates

We've shipped 3 new features this month: Metric Sheet, Point Map and Adhoc Export.

Di Hoang October 28, 2020
Business Intelligence

The Four Flavors of Goodhart's Law

Goodhart's law says that 'when a measure becomes a target, it fails to become a good measure. Here are four ways that occurs.

Cedric Chin October 15, 2020
Business Intelligence

A Short Story About SQL’s Biggest Rival

A short story about SQL's better rival: Michael Stonebraker's storied query language, QUEL.

Cedric Chin October 07, 2020
Business Intelligence

Top 5 Data Books To Read in 2020

Stuck at home during the pandemic? We give you Holistics's top five data books to read in 2020.

Cedric Chin September 30, 2020
Business Intelligence

Why is Data Analytics So Far Behind Software Engineering?

Why does data analytics and business intelligence lag behind the best practices and tooling of software? Two anecdotes and a theory.

Cedric Chin September 24, 2020
Business Intelligence

Business Intelligence Lessons from Softwar: A Portrait of Larry Ellison And Oracle

What we can learn from Softwar, a book about Larry Ellison's attempt to take over the enterprise software world.

Cedric Chin September 10, 2020
Business Intelligence

Redshift, Snowflake, and the Two Philosophies of Cost

What intermix.io's forced acquisition tells us about the two philosophies of cost in data analytics.

Cedric Chin September 02, 2020
Inner Join

Gartner's FrontRunners 2020 Ranks Holistics As Top 3 Data Analysis Tools By Customer Satisfaction

Holistics was ranked one of the top 3 data analysis tools globally by Gartner's FrontRunners 2020 report, in terms of Customer Satisfaction. Only 20 out of 176 software products considered were selected for this list.

Evan Tan September 02, 2020
Business Intelligence

A Dive Into Metadata Hubs

A look into metadata hubs, which might just be the hottest category of data tools of the past two years.

Cedric Chin August 27, 2020
Business Intelligence

Measuring a Company When a Company Is Mature

We take a look at the business fundamentals of the operations stage — the last of three stages in a company's life.

Cedric Chin August 20, 2020
Business Intelligence

Understanding the Scale Stage

The scale stage is the second of three stages in a startup's life. In this post, we discuss what product-market fit means, and then we look at healthy growth (the kind that leads to winning) and unhealthy growth (the kind that leads to company death).

Cedric Chin August 06, 2020
Inner Join

What It's Like Being a Growth Hunter Intern at Holistics

This is one of the #lifeatholistics stories written by our Intern graduate.

Oliver Lisardi July 31, 2020

Redash limitations and top alternatives

Redash is a good, popular open-source SQL-based BI tool that can be installed easily on local environment to get a simple SQL-to-chart functionality going. Yet as your analytics needs grow, you might face some pain points when using Redash

Khai To July 27, 2020
Using Holistics SQL Tips

How to unnest / extract nested JSON data in MySQL 8.0

In this article, we will demonstrate how to use the JSON_EXTRACT and JSON_TABLE functions in MySQL8.0 to convert JSON table into tabular data for analysis and reports, and also how to utilise it in Holistics for drag-and-drop reports.

July 24, 2020
Business Intelligence Business Fundamentals

Measurement Before Product Market Fit

A startup's first job is to create a customer. We take a closer look at how that affects the metrics you measure at the product stage of a startup's lifecycle.

Cedric Chin July 23, 2020
Business Intelligence

How Metrics Change When Your Company Grows

When your company grows, the metrics that matter changes along with it. Here's a look at the three growth stages of every company, along with the metrics that matter most at each stage.

Cedric Chin July 16, 2020
Business Intelligence Business Fundamentals

The Magic Money Machine Model

One way to get better at business communication is to learn the fundamentals of business. We explain Return on Invested Capital from first principles, written with the data analyst in mind.

Cedric Chin July 10, 2020
SQL Tips

How to unnest / extract nested JSON data in BigQuery

Working with nested JSON data in BigQuery analytics database might be confusing for people new to BigQuery. Yet if done well, nested …

Ha Pham July 02, 2020
Business Intelligence

Clearer Communication: How To Use The Ladder of Inference When Communicating Data To Your Business Users

If you work in data analytics, communicating complex information is just part of your job. Here's how to use the Ladder of Inference to get better at it.

Cedric Chin July 02, 2020
Inner Join

Holistics Jun 2020 Product Updates

We've shipped 3 new features this month: AWS for Holistics 3.0, New Navigation Bar, Better Relationship Display

Khai To July 02, 2020
Inner Join Business Intelligence

Announcing The Analytics Setup Guidebook: The First Principles Approach to Data Analytics

We're releasing The Analytics Setup Guidebook, a first-principles approach to data analytics. Get it free today!

Huy Nguyen June 12, 2020
Using Holistics

Holistics May 2020 Product Updates

Discover our new and May-verllous features: Data drill-through, Smart date parser, Filter suggestions, and more!

June 01, 2020
Using Holistics

Use Holistics to boost your eCommerce sales with data

Learn how to leverage data to craft personalized messages to your customers, pinpoint your business' Achilles heel and take timely actions!

May 29, 2020
Business Intelligence

Data Quality from First Principles

Why data quality is an ongoing, people, process, and tools problem, and how to think about getting better at it.

Cedric Chin May 27, 2020
New at Holistics Engineering Inner Join

Introducing Holistics Open-source Smart Date Parser

Smart Date Parser allows users to input date/time expressions that are more natural/closer to your day-to-day language, and output date/time values that adhere to programming language's standards.

Anthony Thong Do May 12, 2020
Using Holistics

A Complete Guide to Analyze Pipedrive data with Holistics for Free

This tutorial will show you simple steps to build an interactive dashboard to visualize your Pipedrive data using Holistics.

Khai To April 06, 2020
Using Holistics

A Complete Guide to Build Reporting Analytics on CSV / Google Sheets using Holistics for Free

I'll show you 5 simple steps to integrate CSV / Google Sheets and build a real time dashboard by using Holistics.

Di Hoang April 06, 2020
Data Modeling

Slowly Changing Dimensions (SCDs) In The Age of The Cloud Data Warehouse

What a new approach to slowly changing dimensions tell us about the future of dimensional data modeling.

Cedric Chin April 02, 2020
Business Intelligence

When Doing Digital Transformation, Think Capabilities, Not Maturity

Why maturity models can be a bad idea, and why using a capability model is a better idea for digital transformation.

Cedric Chin March 18, 2020
Business Intelligence

How to Measure Software Development, from ‘Accelerate: The Science of Lean Software and DevOps’

Tracking the performance of your software development team is really, really difficult. The 2018 book Accelerate: The Science of Lean Software and DevOps gives us a fantastic way to measure just that. Here's how.

Cedric Chin March 12, 2020
Business Intelligence

Why Measuring Cash Flow is More Important Than Measuring Profitability

Why your CEO is so obsessed with cash flow metrics, and what you can do to help as an analytics person in your company.

Cedric Chin March 05, 2020
Inner Join

What It's Like Being a Growth Hunter Intern at Holistics

This is one of the #lifeatholistics stories written by our Intern graduate.

Clarisa Fiona February 28, 2020
Business Intelligence

The Two Philosophies of Cost in Data Analytics

There appears to be two philosophies today when it comes to managing costs in a modern data stack. We explore what they are.

Cedric Chin February 21, 2020
Inner Join

What It's Like Being a Designer Intern at Holistics

Creative designer intern Teo shares his experiences working at Holistics Indonesia.

Teodorus Bala Karang February 13, 2020
Business Intelligence Business Fundamentals

Developing an Intuitive Understanding of the SaaS Quick Ratio

An explanation of the SaaS Quick Ratio that focuses on the intuition behind the metric. Written with the data analyst in mind.

Cedric Chin February 13, 2020
Business Intelligence Data Modeling

OLAP != OLAP Cube

There's a tendency for people to conflate OLAP with OLAP cube. We take a quick look at how this happens, why it shouldn't, and why it matters if you're a data practitioner.

Cedric Chin February 06, 2020
Business Intelligence Data Modeling

The Rise and Fall of the OLAP Cube

A definitive history of the rise of the OLAP cube, how it's affected our industry, and what comes after.

Cedric Chin January 30, 2020
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