guidebook cover

The Analytics Setup Guidebook

Authors: Huy Nguyen, Ha Pham, Cedric Chin from Holistics

Restructure your knowledge of the complex data analytics landscape, and learn how to build scalable analytics & BI stacks in the modern cloud era.

What is this
book about?

Have you ever wondered how to build a contemporary analytics stack that is useful, scalable, and easy to maintain? And have you looked into building such a stack, only to find yourself quickly drowning in a sea of jargon?

We know how that feels, because we’ve been there. The truth is that much knowledge of modern data analytics is locked up in the heads of busy practitioners. Very little of it is laid out in a self-contained format.

In this short book, we will give you a practical, high-level understanding of a modern analytics system. We will show you what the components of most modern data stacks are, and how best to put everything together.

This book is suitable for technical team members who are looking into setting up an analytics stack for their company for the very first time.

Praise for the book

I’m shocked to be telling you this next sentence: I read a free ebook from a company and actually loved it.

See full review here

Mark MacArdle

Data Engineer

I would say it’s a must read for any company that is starting to venture into the big data realm. It’s a light read but addresses many important concepts to approach analytics in a scalable way.


Muhammad Ikhwan

Head of Group Analytics, LinkAja

I love that you went into more detail in the later chapters around modeling, transformations, and providing real-world case studies like the Snowplow case which I'd love to hear more about!


Ian Young

Analytics Engineering Consultant

[...] the book is great and is exactly what someone in my position needs, especially the part about the EL tools, the data modeling layer, and the relationship between the CEO and the Data Analyst.


Thomas Kane

Head of BI & Data, Unissu

I thought ELT was just another cool kids’ jargon [...] Chapter 2 slapped me hard in the face telling me that I was concluding too soon and I know nothing about it.


Ence Prastama

Data Engineer, Vidio

A whole analytics landscape in one book


High-level Overview of an Analytics Setup

What does a simple and modern analytics setup look like?

How can I deploy one quickly yet still scales with my company's growth?

High-level Overview of an Analytics Setup

Centralizing Data

Consolidating data from different source systems

Why and when to choose a data warehouse?

ELT vs ETL: what's the big deal?

Why ELT is better than ETL is the modern era

Centralizing Data

Data Modeling for Analytics

Data modeling concept, and why it is important

Kimball's Dimensional Data Modeling

How has data modeling evolved in modern cloud era?

Data Modeling for Analytics

Using Data

Why the market of business intelligence tools is so confusing today?

What should I look at when evaluating business intelligence tools?

The arc of adoption: How your company's BI culture will evolve over time

Using Data

The team behind the book

We've been making data analytics tools for over four years, and helped more than a hundred companies build their business intelligence capabilities, sometimes from scratch.

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