In Part 2 of our summary of Lean Analytics, we cover the five stages of a data driven startup, and the book's tips for creating a data-driven culture in your company.

In the first part of our comprehensive summary of Lean Analytics, we examine the basics of analytical thinking, explore six startup business models, and examine the metrics that matter the most to each.

In operational analytics, you're either looking at a leading indicator, or you're looking at a lagging trend indicator. Here's why this particular categorisation is so useful.

When you're implementing company-wide analytics, it's easy to fall into the trap of measuring only one metric. Don't. The principle of pairing indicators is why.