According to McKinsey, 70% of digital transformation projects fail to accomplish their objectives. We take a look at what this means for BI-focused digital transformation.

Good data teams combine data from different sources in order to do their jobs well. Here's what we've learnt while putting this into practice at Holistics.

Data team careers are different from equivalent careers in software engineering, product management, or UI design. Here's how to evaluate prospective employers as part of your data career.

Google Analytics is an incredible tool to have in your toolbox. But it only offers aggregated data, which limits your ability to track visitor behavior. In this post, we discuss a simple, affordable alternative to GA that we've implemented at Holistics.