Why Holistics over Looker?

Get the analytics-as-code power of Looker without the enterprise friction. Holistics delivers strong analytics as code, friendly AI-powered self service experience, and exceptional customer support.

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Stronger as-code workflows

Full Git integration, Dashboard-as-code, and CI/CD for scalable BI development.

AI-powered self-service

Natural language exploration backed by a governed semantic layer so the teams can trust AI answers.

Trusted semantic layer

Centralized metric definitions ensure consistency and trust across all reports.

Fast product velocity

Weekly updates and monthly feature launches keep your team equipped with modern capabilities.

Exceptional customer support

Hands-on onboarding, dedicated Slack access, and <60min response times

See our customers

What ex-Looker users said about Holistics

Don't just take our word for it

Excellent BI tool for customers looking for a Looker alternative. Coming from a Looker background, I was very familiar with its concepts of analytics-as-code, and we have achieved everything we needed for reporting.

Alex H

Head of Data, Pinter

Alex H
The metrics dataset component is really critical for companies that don't have a real data team to build everything all the time. In the work I do, I recommend Holistics to people all the time.

Pedram Navid

Consultant/Founder, West Marine Data

Pedram Navid
The ability for everyone to explore: Massive win. The one feedback we've had over and over again from the whole company is “Man, how did you guys go through your process? Because you choose such a great tool”

Guido Stark

Head of Data, Optimal Workshop

Guido Stark
We're really excited about AQL. The general sentiment here is that your analytics query language (AQL) is powerful and that it will enable us to do a lot more. You all have done an awesome job.

Dylan Möller

Analytics Engineer, Estrid

Dylan Möller
AQL Field is more useful than Table Calculation of Looker because AQL is calculated on the raw data level while Table Calculation is calculated on the result-set. AQL also have more flexibility compared to SQL when creating metrics or calculations

Chris M.

Senior Business Operations Associate, Shiftsmart

Chris M.
I would tell who've been using Looker: this is Looker, but way better. The improvement in self-service is what we've all been waiting for!

Olaf Vogel

Senior Intelligence Analyst, Feeld

Olaf Vogel
Holistics became an excellent choice to get us going in BI without the typical huge annual expense. We have built visualizations in Holistics that took it way beyond the 'out-of-the-box' tools.

Seth L

Chief of Product, Oxbridge Health

Seth L
Read ex-Looker case studies
Semantic layer

Programmable Semantic Layer
More Expressive Than LookML

Model your metrics, dimensions, and relationships in AML. It compiles to native SQL on your warehouse, and every consumer queries the same governed definitions. AML is built like a real programming language with functions, types and inheritance to let you write logic once, reuse everywhere.

Your warehouse
push-down · no data movement
AML Semantic layer defined once · compiles to native SQL
Models & relationships how your tables join
Metrics & dimensions revenue, active users, cohorts
Business context labels, descriptions, formats
Access policies row-level security & permissions
queried by every consumer

Dashboards & self-serve

Drag-and-drop exploration and AI chat on governed datasets.

Learn more

Embedded analytics

iframe & JS SDK, SSO/JWT, row-level security, white-label.

Learn more

AI agents

Query by metric name over MCP: Claude, Cursor, Slack bots.

MCP docs

REST API

Programmatic access for custom apps and data pipelines.

API docs

Notebooks & apps

Pull governed metrics into Python or your own product.

Spreadsheets

Governed metrics in Google Sheets for last-mile analysis.

"We wanted to define analytics logic centrally and have people reuse it, to get faster speed to insight. With Holistics, we can have correct, reusable measurements and metrics going out there."
Craig Wilson Craig Wilson · Staff Data Engineer, ZOE
See how our semantic layer works

Better than Looker,
with fraction of the cost

View all features

AI agent that understand your business

Holistics AI is grounded in your governed semantic layer, meaning it understands your specific metric definitions and business context before it answers.

This allows non-technical users to get accurate, visualized results instantly while ensuring the data team maintains full control over the underlying logic.

Hi — what would you like to explore?

Ask about revenue, customers, or why a number moved…
How has revenue trended this year?
Thinking…
Revenue is up 105% since January, from $38.2k to $78.4k. August was the outlier though — it dipped 11% versus July.
Monthly revenue, 2026 YTD Up 105% Jan to Dec, with a break in August
Revenue
Analyze decrease

I’ll break down July and August revenue by a few dimensions to see what drove the drop.

Revenue fell across every product category, each by roughly 11% — so no single product line is responsible.

Revenue by category, Aug vs Jul
JulyAugust

By region it is concentrated: APAC accounts for 82% of the drop — $5.4k of the $6.6k total.

Revenue by region, Aug vs Jul
JulyAugust

So this isn’t a category problem — it’s an APAC problem. That could mean fewer APAC customers, or the same customers spending less. Worth checking APAC customer activity next.

Is APAC losing customers, or just not gaining them?
Thinking…
One definition to pin down first:
90 days without an order
Thinking…
This is an acquisition problem, not churn. August gains fell to 1,240 36% against a 1,938 monthly average, while losses held at 310 avg 306 — the same as every other month.
APAC customer flow Gained vs lost · lost = 90 days without an order Open in Explorer
GainedLost
Ask a follow-up…
Revenue: $51.2k Month: Aug 2026
Exclude this data point
Filter
Analyze decrease
How long without an order counts as lost? Avg. APAC repeat-order gap is 47 days, so this sets the whole answer.
60 daysComfortable grace beyond the average gap
90 daysWide grace, safer against seasonal or slow-cycle buyers
Something elseSet your own window
Skip Confirm
APAC customer flow Gained vs lost · lost = 90 days without an order Save to dashboard
Suggested chart: Stacked column
Add reference line
Color “Lost”
GainedLost

Explore without waiting on the data team

Business users slice, drill, and combine metrics on datasets your team curates, without SQL, tickets, or numbers that disagree with the dashboard next door.

Common analytical functions like period over period, nested aggregation, or cross-model metrics are 1-click operations without complex LookML setup.

Full dashboard-as-code with Git integration

In Holistics, your entire BI lifecycle - including dashboard layouts and visualization logic - is defined in code (AMQL), version-controlled, and managed via Git.

This allows your data team to treat analytics like software, enabling full pull-request workflows, peer reviews, and safe CI/CD deployments that catch errors before they reach production.

Build your BI with coding agents

Point Claude Code, Codex, or Cursor at your BI codebase, or use our in-browser Development Copilot to build models, metrics, and dashboards.

Agents compose from endorsed metrics and relationships, grounded in your semantic layer, so output is governed and reliable.

secure.holistics.io/reports/revenue-dashboard

Live preview

Your dashboard will build here

claude · ~/analytics
>
⠋ Build Revenue dashboard (0m 00s · ↓ 0.0k tokens)
› esc to interrupt · ctrl+t to hide tasks

White-label embedded analytics that feels native

Ship dashboards and portals that match your product's look and feel, from a single dashboard to a full self-serve mini-BI.

White-label AI and let your customers ask questions in plain language inside your product, answered from the same metrics that power their dashboards.

How Holistics and Looker compare

Transparent pricing designed to help your team grow

  • Transparent pricing
  • Start small & scale as usage grows
  • Monthly & annual payment options available
I think your licensing setup scales very well. The barrier to adoption is very low. I appreciate how the scaling works. At the beginning of the year, I made a plan and have stayed within it, even with more users.
Alex

Alex

@Pinter

  • Opaque pricing (requires sales contact)
  • High upfront commitments required
  • Annual payment only
Some users might only need access to a single dashboard occasionally, yet we'd have to pay the full license cost for them. The substantial upfront cost prevented us from experimenting and iterating.
Max Pagel

Max Pagel

CTO @SensorFlow

Exceptional support that never leaves you hanging

  • Hands on onboarding
  • Direct access to product and engineering team through Slack and email
  • Monthly check in with product and sales team
I've never had this kind of help from a BI vendor before. They reply fast, know what they're doing, and sometimes go ahead and fix things for me.
LY

Loh Y.

@respond.io

  • Minimal support
  • No direct access
  • Unresponsive to inquiries
We have been pinging Looker for the last 1.5 months to get the solution out... They don't even reply.
MS

Mindstorm Studios

Fast product innovation that keeps your team ahead

  • Engineering team ships updates fast
  • Develop in the open
  • Public product roadmap
The platform is evolving fast with a steady rollout of new features. It's clear they're building with the future in mind, which gives me confidence in sticking with them.
LY

Loh Y.

@respond.io

  • Product development slowed after Google acquisition
  • Increasing complexity
  • Minimal meaningful improvements on roadmap
Holistics felt like a Looker that is still being developed and going somewhere, not being mothballed by Google or becoming a cog in an over-engineered stack.
Max Pagel

Max Pagel

CTO @SensorFlow

Frequently asked questions

How do I extract my report definitions data out of Holistics in the future?
As users of a lot of softwares ourselves, we hate vendor lock-in. If you ever decide that Holistics is not the right tool for you and want to migrate, you can do that easily with our upcoming Business Intelligence as code. Your entire BI project will be represented as text and checked in to your Git repository.
Is Holistics EU-compliant? Do you guys have GDPR?
Yes. Read more about our GDPR Statement.

We also have a standard Data Privacy Agreement provided upon request, please email [email protected] for more information.
Is Holistics SOC2 compliant?
We engage a US vendor, Vanta, to provide our customers or companies evaluating our software with a live up-to-date report on our SOC2 compliance. Their assessment can be found in the link below: https://go.holistics.io/soc2live

Email: your email
Password: LAn8Yta30QAe
How easy is it to learn Holistics? Does it require advanced training or can users pick it up quickly within few hours?
Holistics is intuitive, both technical and non-technical people can pick it up pretty fast.

For Data Consumers: zero learning curve. They can create their own charts and dashboards without writing SQL, using a drag-and-drop interface.

For Data/technical teams: just SQL knowledge is needed in terms of skills.
What SQL data sources do you support?
We support most popular SQL databases and data warehouses: Google BigQuery, Amazon Redshift, Snowflake, Presto, ClickHouse, AWS Athena, PostgreSQL, MySQL, SQL Server. See full list.
I'm based in the US/Europe. Will customer support be a problem?
Although we're based in Singapore (Asia), the majority of our customers are in US and Europe. Despite the time zone difference, Customer Support has been among our most praised qualities from our customers.