Why Holistics over Looker?

Get the analytics-as-code power of Looker without the enterprise friction. Holistics delivers strong analytics as code, friendly AI-powered self service experience, and exceptional customer support.

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Stronger as-code workflows

Full Git integration, Dashboard-as-code, and CI/CD for scalable BI development.

AI-powered self-service

Natural language exploration backed by a governed semantic layer so the teams can trust AI answers.

Trusted semantic layer

Centralized metric definitions ensure consistency and trust across all reports.

Fast product velocity

Weekly updates and monthly feature launches keep your team equipped with modern capabilities.

Exceptional customer support

Hands-on onboarding, dedicated Slack access, and <60min response times

See our customers

What ex-Looker users said about Holistics

Don't just take our word for it

Excellent BI tool for customers looking for a Looker alternative. Coming from a Looker background, I was very familiar with its concepts of analytics-as-code, and we have achieved everything we needed for reporting.

Alex H

Head of Data, Pinter

The metrics dataset component is really critical for companies that don't have a real data team to build everything all the time. In the work I do, I recommend Holistics to people all the time.

Pedram Navid

Consultant/Founder, West Marine Data

The ability for everyone to explore: Massive win. The one feedback we've had over and over again from the whole company is “Man, how did you guys go through your process? Because you choose such a great tool”

Guido Stark

Head of Data, Optimal Workshop

We're really excited about AQL. The general sentiment here is that your analytics query language (AQL) is powerful and that it will enable us to do a lot more. You all have done an awesome job.

Dylan Möller

Analytics Engineer, Estrid

AQL Field is more useful than Table Calculation of Looker because AQL is calculated on the raw data level while Table Calculation is calculated on the result-set. AQL also have more flexibility compared to SQL when creating metrics or calculations

Chris M.

Senior Business Operations Associate, Shiftsmart

I would tell who've been using Looker: this is Looker, but way better. The improvement in self-service is what we've all been waiting for!

Olaf Vogel

Senior Intelligence Analyst, Feeld

Read ex-Looker case studies

Modern BI built for data teams
and business users

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AI-powered self service that understands your business

Holistics AI is grounded in your governed semantic layer, meaning it understands your specific metric definitions and business context before it answers.

This allows non-technical users to get accurate, visualized results instantly while ensuring the data team maintains full control over the underlying logic.

Holistics is our go-to platform for analyzing and sharing company data reports due to its ease of use, customizable filters, and efficiency. Our non-technical teams love it.

Gabriel Chong

Data Operations Manager, 99co

Full dashboard-as-code with Git integration

In Holistics, your entire BI lifecycle - including dashboard layouts and visualization logic - is defined in code (AMQL), version-controlled, and managed via Git.

This allows your data team to treat analytics like software, enabling full pull-request workflows, peer reviews, and safe CI/CD deployments that catch errors before they reach production.

With Holistics' analytics-as-code approach, we implemented version control, peer reviews, and reusable analytics logic very quickly. It gave us a faster, more collaborative workflow than we had with Looker.

Olaf Vogel

Senior Intelligence Analyst, Feed.co

Reusable business logic across all reports

Reports are built on shared, well-defined metrics and dimensions.

Business logic is reusable by default: update a definition once and the change automatically propagates across every report where it's used - no manual rework, no inconsistencies.

Teams stay aligned on the same numbers, with no more debates over which metric is "correct."

The semantic layer is Holistics' biggest draw. We could build reusable models, dimensions, and metrics, and describe them as code.

Sterling Paramore

Sr Staff Data Engineer, Mainspring Energy

Reusable business logic across all reports

How Holistics and Looker compare

Transparent pricing designed to help your team grow

Transparent pricing
Start small & scale as usage grows
Monthly & annual payment options available

I think your licensing setup scales very well. The barrier to adoption is very low. I appreciate how the scaling works. At the beginning of the year, I made a plan and have stayed within it, even with more users.

Alex

@Pinter

Opaque pricing (requires sales contact)
High upfront commitments required
Annual payment only

Some users might only need access to a single dashboard occasionally, yet we'd have to pay the full license cost for them. The substantial upfront cost prevented us from experimenting and iterating.

Max Pagel

CTO @SensorFlow

Exceptional support that never leaves you hanging

Hands on onboarding
Direct access to product and engineering team through Slack and email
Monthly check in with product and sales team

I've never had this kind of help from a BI vendor before. They reply fast, know what they're doing, and sometimes go ahead and fix things for me.

Loh Y.

@respond.io

Minimal support
No direct access
Unresponsive to inquiries

We have been pinging Looker for the last 1.5 months to get the solution out... They don't even reply.

Mindstorm Studios

Fast product innovation that keeps your team ahead

Engineering team ships updates fast
Develop in the open
Public product roadmap

The platform is evolving fast with a steady rollout of new features. It's clear they're building with the future in mind, which gives me confidence in sticking with them.

Loh Y.

@respond.io

Product development slowed after Google acquisition
Increasing complexity
Minimal meaningful improvements on roadmap

Holistics felt like a Looker that is still being developed and going somewhere, not being mothballed by Google or becoming a cog in an over-engineered stack.

Max Pagel

CTO @SensorFlow

Frequently asked questions

How do I extract my report definitions data out of Holistics in the future?

As users of a lot of softwares ourselves, we hate vendor lock-in. If you ever decide that Holistics is not the right tool for you and want to migrate, you can do that easily with our upcoming Business Intelligence as code. Your entire BI project will be represented as text and checked in to your Git repository.

Is Holistics EU-compliant? Do you guys have GDPR?

Yes. Read more about our GDPR Statement.

We also have a standard Data Privacy Agreement provided upon request, please email [email protected] for more information.

Is Holistics SOC2 compliant?

We engage a US vendor, Vanta, to provide our customers or companies evaluating our software with a live up-to-date report on our SOC2 compliance. Their assessment can be found in the link below: https://go.holistics.io/soc2live

Email: your email
Password: LAn8Yta30QAe

How easy is it to learn Holistics? Does it require advanced training or can users pick it up quickly within few hours?

Holistics is intuitive, both technical and non-technical people can pick it up pretty fast.

For Data Consumers: zero learning curve. They can create their own charts and dashboards without writing SQL, using a drag-and-drop interface.

For Data/technical teams: just SQL knowledge is needed in terms of skills.

What SQL data sources do you support?

We support most popular SQL databases and data warehouses: Google BigQuery, Amazon Redshift, Snowflake, Presto, ClickHouse, AWS Athena, PostgreSQL, MySQL, SQL Server. See full list.

I'm based in the US/Europe. Will customer support be a problem?

Although we're based in Singapore (Asia), the majority of our customers are in US and Europe. Despite the time zone difference, Customer Support has been among our most praised qualities from our customers.