Don't Just Take Our Words For It
Here's How Happy Our Customers Are
Buying Analytics Tool Shouldn't Be A Huge Sweat
Advancing analytics is easier when you don't get bogged down by heavy upfront costs. Here's how Holistics has better value for money than Looker:
|Starting Price||Opaque (need to speak to sales); Require high upfront commitments.||100$. Transparent. Can start small & scale up as usage grows.|
|Payment Terms||Annual payment only.||Monthly & annual payments are both available.|
|Pricing Metrics||Per User||Per Usage|
|Service Motion||Sales-led and Enterprise-focused, hence higher price to balance out higher CAC.||SMBs and Mid-market. Self-service free trial process.|
|Onboarding Experience||Steep learning curve, requires engagement with the training team, hence higher prices to make up for higher onboarding costs.||Gentler learning curve. Come with highly praised documentation.|
Why Holistics Is A Good Looker Alternative: A Breakdown
Both Holistics and Looker are architecturally similar:
- Code-based modeling layer with self-service data exploration.
- 100% cloud-based with a centralized data modeling approach for BI teams.
Holistics is 100% bootstrapped, while Looker is VC-funded. Either we get crushed, or we crush it with a really customer-driven product. We choose the latter, which means:
- Gentler learning curve towards data modeling setup so you can save time on training and quickly spring to actions.
- Friendlier price point with pay-as-you-go pricing so you can scale without sweating money.
For a side-by-side detailed comparison between Looker and Holistics, see the table below.
|High-level Approach||Take similar approach: |
1. Analysts define analytics logic centrally
2. Business users perform self-service data exploration
|Evaluation Process||Sales-led; Compulsory to speak to Sales||Self-service trial; Speak to sales for further questions.|
|Deployment||Cloud hosted or self-hosted||Cloud hosted|
|Complicance||GDPR; SOC2; HIPAA||GDPR; SOC2 (incoming);|
|Pricing||Opaque (need to speak to sales); Require high upfront commitments; Annual payment||Transparent; Can start small ($100/mo), scale up as usage grows; Pay monthly & annually|
|Support||Dedicated Customer Love team||Highly praised|
|Learning Curve||Steep. Require analysts to learn LookML, and work with code interface.||Gentler. Provide both visual interface (GUI) and code interface (AML)|
|Central Modeling Layer to define Business Logic||Yes, with LookML.||Yes. With AML.|
|GUI to model data||No. Only code-based interface.||Yes. Dual interface (both code-based and GUI-based).|
|Prebuilt Data Models||Yes, with Looker Blocks||No.|
|Integration with data transformation tool||No||Yes. Native integration with dbt.|
|Work with CSV / Google Sheets source||No.||Yes. Native support.|
|Code-based approach||Yes (LookML)||Yes (AML)|
|Version Control with Git||Yes||Yes|
|Reporting & Visualization|
|Visualizations||Rich visualization||Rich visualization|
|Custom Visualizations||Yes, through Looker Marketplace||No|
|Pivot Table||Yes||More advanced, with subgroup calculation|
|Date Comparison||No native support (Workaround)||Native support with Period-over-Period Comparison|
Frequently Asked Questions
How do I know if you guys won't shut down in the future?
How do I extract my report definitions data out of Holistics in the future?
Is Holistics EU-compliant? Do you guys have GDPR?
We also have a standard Data Privacy Agreement provided upon request, please email [email protected] for more information.
Is Holistics SOC2 compliant?
Email: your email
How easy is it to learn Holistics? Does it require advanced training or can users pick it up quickly within few hours?
For Data Consumers: zero learning curve. They can create their own charts and dashboards without writing SQL, using a drag-and-drop interface.
For Data/technical teams: just SQL knowledge is needed in terms of skills.
What SQL data sources do you support?
I'm based in the US/Europe. Will customer support be a problem?