(such as Amplitude, Mixpanel or Heap Analytics)
While looking the same, Holistics and product analytics tools (Mixpanel, Amplitude or Heap Analytics) are 2 completely different types of products.
The followings table provide more detailed comparison between Holistics and Mixpanel/Amplitude as it goes into each aspect of both tools.
|Criteria||Holistics||Product Analytics Tools|
|Category||Business Intelligence||Product Analytics|
|Main Use Cases||Helps model and analyze all business data that’s stored in SQL data warehouse (from all different departments) to get visibility into company’s overall performance.||Helps collect and analyze product and user behavioural data to make better product decisions.|
|Used By||Data Teams & virtually everyone in the company.||Mostly product teams|
|When To Use?|| - You need to analyze company’s performance by looking at business and transaction data. |
- You want to optimize productivity of your data team.
- You want everyone in the company can get access to data without friction.
- You want to push data reports to internal and external stakeholders
| - You need to analyze user behavior and learn more about them to optimize your product. |
- You want to allow Product Managers to analyze customer data
|Data Storage|| Runs on top of customer’s SQL databases, usually hosting business transaction data. |
It doesn’t collect additional data for customers.
| Helps customers collect additional behavioural event data for customers. |
These data are usually stored within the product’s own storage engine.
It may or may not expose these raw event data to customers.
Since they serve different analytics purposes, you can utilize both of them to complement each other in boosting up your organization’s data culture.