Google Analytics is an incredible tool to have in your toolbox. But it only offers aggregated data, which limits your ability to track visitor behavior. In this post, we discuss a simple, affordable alternative to GA that we've implemented at Holistics.
The resurgence of SQL-based data modeling is a something we should all be interested in. Here's why it's important.
“There is nothing so terrible as activity without insight.” Insight has become an essential need for every company in order to understand what the company is experiencing, why it happens, and what might come in handy in the future.
In the past, setting up an analytics department meant hiring data engineers first. But in a cloud-first world, you can and should hire data analysts first. Here's why.
Using custom SQL for your Tableau workbooks is usually a really bad idea. Here's how using Holistics with Tableau makes this a non-problem.
Tableau may be the best data visualizer on the planet today, but Holistics makes Tableau more awesome, by making data prep trivially easy.
We live in the age of apps — and therefore, the age of data. This presents us with an unparalleled opportunity for data analytics, as well as an unparalleled challenge! Here's how to not get left behind.
Occasionally, we get asked “when should we consider getting a data warehouse?”. The answer is a lot simpler than you think!
Looker is among the most popular data analytics platforms on the market today. It has a unique approach to data modeling that …