Domo is a self-service analytics and BI platform aimed at senior executives and line-of-business users who need intuitive business-facing dashboards. Domo is often deployed in the line of business with little or no support from IT. A higher percentage of its customer references report using it primarily for decentralized use cases than almost all of the other vendors in this Magic Quadrant.

Yet as your analytics needs grow, you might face some pain points when using Domo, including:

• Hard to extract Data from Domo
• The UI is not intuitive and simple enough for non-technical users to get used to quickly

Domo offers two plans which, as of 2019, were priced as: Professional ($175/user/month) and Enterprise ($250/user/month). Domo has since removed pricing from their website. Both plans offer unlimited users with the Enterprise plan offering unlimited data, advanced governance and security, and HIPAA compliance.

Top Five Domo Alternatives

• Holistics
• Looker
• Metabase
• Redash
• Google Data Studio

Holistics

Holistics is a powerful and scalable data platform for companies seeking an all-in-one data stack. Data Analysts can build a re-usable set of data for the Business Team to do self-service data exploration with minimal involvement of the data engineers.

Pricing

Holistics offers a free version like other products, and it only charges when your team's need scales up (need to run more queries, use more advanced analytical features).

Pros

• Self-service analytics with intuitive drag-and-drop interface for non-technical teams to answer adhoc data questions.
• Support data consolidation from multiple sources (Spreadsheet, Google Analytics, MongoDB, etc.)
• Work well with almost all the popular database in the market (PostgreSQL, MySQL, MS SQL, Snowflake, Amazon Athena, Google Big Query, etc.)
• Powerful delivery capabilities via Email/Slack Schedule and Alerts, Shareable links.
• Support team is super responsive and helpful.

Cons

• You need to have a good foundation about Data Modeling concept to fully master Holistics
• Holistics is a fairly new tool in the market so there are a lot of features still in the roadmap
• The chart gallery can support most of visualization needs, other complex charts are still under development

Looker

Looker is a modern analytics and BI platform that enables users to integrate, explore, and visualize data. Looker is primarily deployed in the cloud. Core to its approach is its data modeling language, LookML, in which data analysts write code to define business metrics and manipulate data. The platform supports a wide range of data sources and visualizations and can be embedded in websites, portals, and applications.

Pricing

Looker's pricing is customizable based on your needs so they don't public their price. Looking at some online communities, the price could range from $3000 - $5000 per month for 10 users with an annual subscription

Pros

• Cloud-based so it doesn't take time to setup (as compared to Metabase)
• Have a custom-built DSL layer (called LookML) to perform the mapping between database tables and business logic, thus it's more flexible and customizable.
• Looker supports collaboration and version control with Git Integration
• Looker's pre-sale team is very helpful and supportive. They will go side-by-side with your for your initial setups.

Cons

• Steep learning curve (have to acquire LookML skills to work with models).
• Require strong data team with high level of data maturity to manage LookML projects and do all the setups for your business team.
• Looker can only work directly one database per project and does not offer ETL capability.

Metabase

Metabase is an open-source business intelligence tool that makes analytics accessible to everyone without knowledge of SQL. This Looker alternative lets you ask questions about your data and displays answers in formats that make sense, whether that's a bar graph or a detailed table.

However, Metabase's data modeling functionality is very limited, giving you only the most basic ability to define logic and relationships between data models. That said, we think Metabase is perfect for teams that do not need to do very complex things with their data.

Pricing

Free business intelligence software

Pros

• Free business intelligence tool
• Open-source
• Light weight
• Simplified and easy-to-use interface, which is suitable for the less technical-savvy

Cons

• Have to set-up on your own server and need to maintain the infrastructure
• Limited multiple integrations
• Limited variety of charts and settings
• Weak permission control
• Not suitable for comprehensive and ad-hoc analytics
• Rudimentary data modeling layer, nowhere near Looker's data modeling.

Redash

Redash is a good, popular open-source SQL-based BI tool that can be installed easily on local environment to get a simple SQL-to-chart functionality going.

Pros

• Very light-weight and quick to setup
• Quite cost effective

Cons

• Need to know SQL: Redash requires your business users to really know SQL languages instead of being able to interact with the data the way they want.
• Support for multiple sources: It works well with a single SQL data source. If you have a large amount of data coming from multiple sources, Redash likely won't work well for you.
• Transformation Pipeline: With Redash, you can only work directly with your database tables, there's little support for transform pipelines.
• Unmanageable: As the number of queries in Redash grow, it's difficult to manage
• Visualization: Very limited number of Visualization Types and each one has very limited configurations (chart styles, colors,...)

Google Data Studio

Google Data Studio is a reporting tool that nicely integrates within GA360 ecosystem (alongside Google BigQuery and Google Sheet) and evolving on a monthly basis with an intuitive interface to explore and build insights. And it's completely free.

The tool seems to targets a set of semi-technical users, who work with numbers and know Excel very well. They might even know a bit of scripting language (Python, JS), but not technical enough to work on data infrastructure or building full reports from scratch, or building complex analysis that requires some SQL acrobatics.

Pros

• Great report presentation layer. GDS provides a highly interactive drag & drop interface, where you can customize and re-style your charts.
• Easily integrate other Google products like Google Analytics, Google Sheets, and AdWords so you can have even more information
• The UI is friendly and intuitive. You can just start creating reports and dashboards within a few clicks.

Cons

• Limited self-service data exploration capabilities. If you give the dashboard above to a user, it's highly likely that he doesn't know where to find relevant data or drill down/ drill through.
• Lack of auto data refreshing capability. If you want to have real-time data, you would need to install a third-party browser extension (like this one)
• If your data source is not Google-owned and needs to be integrated with Google Data Studio, it takes extra SQL code or ETL effort.

For more Business Intelligence recommendation, check out:

• 05 Best Self-Service BI & Analytics Tool
• Best Grafana Alternatives For Data Exploration and Visualization
• Best BI and Analytics Tools for Mid-sized Startups