What this book is about, who is it for and who is it not.
If you're just starting out and don't need all the bells and whistles, you might be able to get going with this very simple setup.
Next, what does a full analytics stack look like? We give you a high level overview of a modern analytics system, and lay out the structure of the rest of the book.
Everyone has their own biases of how a good analytics setup looks like. Here are ours.